NEW OPEN: SUNWAY CARNIVAL MALL
HYPE Opens Its First Store in Penang at Sunway Carnival Mall Penang, 5th Feb 2026 — HYPE officially kicks off 2026 with the opening of its 17th store in Malaysia...
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SS26 CNY LOOKBOOK DROP 02
Following the announcement of Drop 1 highlights, HYPE continues the celebration with Drop 2, featuring four standout collections: Code of Culture, Shadow Stallion, Royal Canter, and Break the Chain. Shadow...
SS26 CNY LOOKBOOK DROP 01
As the wind rushes through the year, it carries with it the spirit of the Horse, welcoming a brand-new beginning. This Chinese New Year, HYPE ushers in a year inspired...
TOY STORY | HYPE
It is true when they say time flies, and as we grow, we experience new adventures, challenges, and possibilities. What is more important than a good friendship that has gone...
INITIAL D | HYPE
Ever since the final airing of Initial D in 2013, fans have been waiting for its return, and now, HYPE is bringing it back. This year-end, HYPE reignites its manga...
NEW OPEN: HYPE SETIA CITY MALL
Another New Chapter Unfolds: HYPE Opens Its 16th Store at Setia City Mall, Shah Alam. In the pulse of Shah Alam’s ever-growing urban culture, HYPE marks its next evolution with...
Attack on Titan | HYPE
Bridging the gap between the brand and the anime, HYPE's newest collaboration with Attack on Titan creates a seamless fusion of the two. Spanning ten years and four seasons, the...
Monsters University | HYPE
Step into a world where campus culture meets streetwear flair. HYPE | Monster University collaboration celebrates the spirited energy of student life while staying true to HYPE’s collegiate-inspired roots. This...
HYPE Fall/Winter 2025 : Infinite Emblems
HYPE - Fall/Winter 2025 Collection Introducing Infinite Emblems for Fall/Winter 2025, a collection where signature elements are elevated through texture and craftsmanship. The seasonal logo appears in refined embroidery, bringing...
HYPE Fall/Winter 2025 : Hypersonic
HYPE - Fall/Winter 2025 Collection Fueled by the relentless energy of sound, speed, and raw attitude, HYPE introduces the Hypersonic Collection — a fearless statement of movement, confidence, and bold...