Penang, 5th Feb 2026 — HYPE officially kicks off 2026 with the opening of its 17th store in Malaysia at Sunway Carnival Mall, Penang, marking a significant milestone for the brand. Spanning 4,954 sqft, HYPE Sunway Carnival is the largest HYPE store to date, reinforcing the brand’s continued growth and presence nationwide.

Designed to elevate the in-store experience, the space features a clean, minimalist and industrial interior. Concrete textures, metal fixtures and structured lighting define the front of the store, reflecting HYPE’s modern streetwear DNA. As customers move through the space, warmer wood finishes are introduced to create contrast and balance, adding depth and character to the overall environment. Curated displays of magazines, vinyl records and skateboards further highlight the brand’s deep-rooted connection to street culture, art and music.

The new store offers HYPE’s most extensive product assortment yet, showcasing a wide selection from its core signature line, featuring unisex silhouettes, versatile cuts and a diverse range of apparel and accessories. The assortment is further expanded with dedicated sections for HYPE Girls, presenting youthful women’s styles, as well as mini-HYPE Junior Club, offering apparel and wearable accessories designed for kids.

Comfort and community are integral to the store layout, with seating areas thoughtfully placed near fitting rooms and the cashier counter, encouraging customers to slow down, engage with the space and enjoy a more relaxed shopping experience.

With its largest retail footprint and expanded product offering, HYPE Sunway Carnival Mall represents the brand’s vision of streetwear as more than fashion — but a platform for culture, creativity, and self-expression.

Store Details:

HYPE Sunway Carnival Mall
GF-05, Ground Floor,
Sunway Carnival Mall,
3068, Jalan Todak, Pusat Bandar Seberang Jaya,
13700 Seberang Jaya, Pulau Pinang.

Opening Hours: Monday - Sunday | 10 am - 10 pm