TOY STORY | HYPE
It is true when they say time flies, and as we grow, we experience new adventures, challenges, and possibilities. What is more important than a good friendship that has gone...
It is true when they say time flies, and as we grow, we experience new adventures, challenges, and possibilities. What is more important than a good friendship that has gone...
Ever since the final airing of Initial D in 2013, fans have been waiting for its return, and now, HYPE is bringing it back. This year-end, HYPE reignites its manga...
Bridging the gap between the brand and the anime, HYPE's newest collaboration with Attack on Titan creates a seamless fusion of the two. Spanning ten years and four seasons, the...
Step into a world where campus culture meets streetwear flair. HYPE | Monster University collaboration celebrates the spirited energy of student life while staying true to HYPE’s collegiate-inspired roots. This...
As the holiday season approaches, HYPE is teaming up with Sesame Street to bring a fresh, playful twist to your festive wardrobe. This exclusive collection blends the timeless charm of...
The collection draws inspiration from Coca-Cola's graphic redesign logo, which introduced the white swirl or wave known as the Dynamic Ribbon Device. In the 1970s, Coca-Cola's logo design featured a...
HYPE is thrilled to announce the official launch of its exclusive Demon Slayer: Kimetsu no Yaiba apparel collection in Malaysia. This collaboration marks a groundbreaking fusion of urban style and...