As the wind rushes through the year, it carries with it the spirit of the Horse, welcoming a brand-new beginning. This Chinese New Year, HYPE ushers in a year inspired by the Horse’s strength, passion, and unstoppable drive to move forward in life.
For this festive season, HYPE introduces seven distinct collections featuring a full range of products, from top to bottom, and from the youngest to the eldest. HYPE truly covers it all.
The first collection, Seventh Sign is a tightly curated collection featuring four SKUs: T-shirts, a Hawaiian shirt, a printed jacket, and printed long pants. Each piece carries the same all-over print of horses running freely across an open field, symbolizing freedom, new journeys, and limitless possibilities in the year ahead.
The Seasonal Graphic collection features bold animal graphics printed on the back of tees, from the Horse to the Lion, Koi, and Crane. While celebrating the Year of the Horse, HYPE also highlights other animals that symbolize prosperity and good fortune in Chinese culture.
The highlight of this collection is the Vital Tee, featuring typography inspired by Chinese calligraphy. The expressive lettering emphasizes motion, energy, and rhythm, bringing traditional artistry into a contemporary streetwear context.
Last but not least, Ride with Fortune, symbolizes bold movement and the fearless spirit of the Horse. Inspired by the Chinese zodiac, it embodies energy, strength, and freedom, encouraging you to move forward with confidence and let luck follow your path. Every piece represents momentum, independence, and the belief that fortune favors those who dare to ride ahead.
Designed with a more minimal and refined approach compared to other Chinese New Year collections, the standout piece is the Kung Fu Denim Jacket, available in both HYPE and HYPE Junior Club. Traditional Chinese knots are used as the key design element, adding cultural depth and meaning to the modern silhouette.
As the idiom goes, “Instant success upon the horse’s arrival.”
HYPE wishes everyone a year filled with victories, progress, and good fortune.
HYPE wishes everyone a year filled with victories, progress, and good fortune.
