SS26 CNY LOOKBOOK DROP 01
As the wind rushes through the year, it carries with it the spirit of the Horse, welcoming a brand-new beginning. This Chinese New Year, HYPE ushers in a year inspired...
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HYPE SPRING/SUMMER 2026 : SKATE CAMPAIGN
A look back at December 2025 in Perth, where long summer days and the raw energy of the skate park set the scene for HYPE’s Spring/Summer 2026 collection. Captured in...
TOY STORY | HYPE
It is true when they say time flies, and as we grow, we experience new adventures, challenges, and possibilities. What is more important than a good friendship that has gone...
INITIAL D | HYPE
Ever since the final airing of Initial D in 2013, fans have been waiting for its return, and now, HYPE is bringing it back. This year-end, HYPE reignites its manga...
NEW OPEN: HYPE SETIA CITY MALL
Another New Chapter Unfolds: HYPE Opens Its 16th Store at Setia City Mall, Shah Alam. In the pulse of Shah Alam’s ever-growing urban culture, HYPE marks its next evolution with...
Attack on Titan | HYPE
Bridging the gap between the brand and the anime, HYPE's newest collaboration with Attack on Titan creates a seamless fusion of the two. Spanning ten years and four seasons, the...
Monsters University | HYPE
Step into a world where campus culture meets streetwear flair. HYPE | Monster University collaboration celebrates the spirited energy of student life while staying true to HYPE’s collegiate-inspired roots. This...
HYPE Fall/Winter 2025 : Infinite Emblems
HYPE - Fall/Winter 2025 Collection Introducing Infinite Emblems for Fall/Winter 2025, a collection where signature elements are elevated through texture and craftsmanship. The seasonal logo appears in refined embroidery, bringing...
HYPE Fall/Winter 2025 : Hypersonic
HYPE - Fall/Winter 2025 Collection Fueled by the relentless energy of sound, speed, and raw attitude, HYPE introduces the Hypersonic Collection — a fearless statement of movement, confidence, and bold...
HYPE Fall/Winter 2025 : Breakaway
HYPE - Fall/Winter 2025 Collection This season is all about precision, boldness, and street-ready confidence. Every piece has been reimagined with sharp panel construction, statement wordmarks, and tailored silhouettes that...