JAAL FOR HYPE X NEW ERA
Born in Melbourne with South Sudanese roots, Jaal’s identity shapes the way he moves, creates and speaks. Navigating between cultures, he turns lived experience into sound, breaking moulds and defining...
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J9INE FOR HYPE X NEW ERA
Based in Naarm’s West and rooted in R&B, J9INE creates from instinct and emotion. Guided by feeling rather than formula, she blends soul, honesty and vulnerability into every performance. Her...
BILALLI FOR HYPE X NEW ERA
Raised in the foundation of Hip Hop, Bilalli stepped in as a B-boy before picking up the mic and building his own sound behind the boards. For Bilalli, this isn’t...
HYPE X NEW ERA 9FIFTY
Introducing the HYPE x New Era 9FIFTY, available in three colorways. Built on our signature logo, rooted in ’90s baseball culture. An era when New Era stepped beyond the field...
SPRING 2026: FRIENDS IN THE CITY
As the season unfolds into its second chapter, Friend in the City arrives with renewed energy and a sharper attitude. This drop revisits HYPE staples through a refreshed perspective —...
SPRING 2026: DAY OFF
As the first chapter of the season, Day off pulls from 90s collegiate roots. Easy layers, worn-in silhouettes. Varsity jackets, cable-knit crewnecks, cardigans, and washed denim, built for everyday wear....
NEW OPEN: SUNWAY CARNIVAL MALL
HYPE Opens Its First Store in Penang at Sunway Carnival Mall Penang, 5th Feb 2026 — HYPE officially kicks off 2026 with the opening of its 17th store in Malaysia...
SS26 CNY LOOKBOOK DROP 02
Following the announcement of Drop 1 highlights, HYPE continues the celebration with Drop 2, featuring four standout collections: Code of Culture, Shadow Stallion, Royal Canter, and Break the Chain. Shadow...
SS26 CNY LOOKBOOK DROP 01
As the wind rushes through the year, it carries with it the spirit of the Horse, welcoming a brand-new beginning. This Chinese New Year, HYPE ushers in a year inspired...
TOY STORY | HYPE
It is true when they say time flies, and as we grow, we experience new adventures, challenges, and possibilities. What is more important than a good friendship that has gone...