JAAL FOR HYPE X NEW ERA
Born in Melbourne with South Sudanese roots, Jaal’s identity shapes the way he moves, creates and speaks. Navigating between cultures, he turns lived experience into sound, breaking moulds and defining...
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J9INE FOR HYPE X NEW ERA
Based in Naarm’s West and rooted in R&B, J9INE creates from instinct and emotion. Guided by feeling rather than formula, she blends soul, honesty and vulnerability into every performance. Her...
BILALLI FOR HYPE X NEW ERA
Raised in the foundation of Hip Hop, Bilalli stepped in as a B-boy before picking up the mic and building his own sound behind the boards. For Bilalli, this isn’t...
HYPE X NEW ERA 9FIFTY
Introducing the HYPE x New Era 9FIFTY, available in three colorways. Built on our signature logo, rooted in ’90s baseball culture. An era when New Era stepped beyond the field...
TOY STORY | HYPE
It is true when they say time flies, and as we grow, we experience new adventures, challenges, and possibilities. What is more important than a good friendship that has gone...
INITIAL D | HYPE
Ever since the final airing of Initial D in 2013, fans have been waiting for its return, and now, HYPE is bringing it back. This year-end, HYPE reignites its manga...
Attack on Titan | HYPE
Bridging the gap between the brand and the anime, HYPE's newest collaboration with Attack on Titan creates a seamless fusion of the two. Spanning ten years and four seasons, the...
Monsters University | HYPE
Step into a world where campus culture meets streetwear flair. HYPE | Monster University collaboration celebrates the spirited energy of student life while staying true to HYPE’s collegiate-inspired roots. This...
HYPE | SESAME STREET
As the holiday season approaches, HYPE is teaming up with Sesame Street to bring a fresh, playful twist to your festive wardrobe. This exclusive collection blends the timeless charm of...
HYPE | COCA-COLA
The collection draws inspiration from Coca-Cola's graphic redesign logo, which introduced the white swirl or wave known as the Dynamic Ribbon Device. In the 1970s, Coca-Cola's logo design featured a...