HYPE X ZUS SYNERGISE ON CAPSULE COLLECTION TWELVE & TIMELY DRINK SERIES OAT’CLOCK
Jul 27, 2022
HYPE is collaborating with ZUS Coffee to create the special project that combines both lifestyle coffee and fashion with capsule collection TWELVE, and the ZUS x HYPE Oat’Clock new drink series. As life regains momentum and gets increasingly hectic, people are seeking the feel-good factor and reassurance to salve the angst.
This limited-edition release encapsulates the essence of both brands through an energetic and electrifying collection of clothes and drinks, the TWELVE and ZUS x HYPE Oat’Clock. Etching the iconic elements of the lightning (ZUS) and Sierra logo (HYPE) into every strand, fibre and sip, ZUS x HYPE presents the whole collection in an all-encompassing way that is both versatile and innovative.
Why TWELVE? More than just the founding year of HYPE, it’s a collection that fits into all 12 months of the year. This exciting capsule centres on being trendy and vibrant for that feel-good factor - a necessity in today’s busy world. And just like the all-season collection, coffee is also a necessity, whether it is hot or cold, come rain or shine.
HYPE X ZUS’s collaboration is a dream partnership that looks to evoke a greater sense of appreciation for life and to encourage their collective customers to express themselves anytime, anywhere, throughout all 12 months of the year. It is a reminder to Get ZUSsed, Feel HYPE and embody the concept of ZUS x HYPE Oat’Clock.
HYPE x ZUS Coffee – the “TWELVE” collection will be pre-launched on 6th July at HYPE x ZUS Pop Up Store at East Entrance Lobby, Mid Valley Megamall & www.hypeclothingstore.com. Available at all HYPE retail stores across Malaysia from 11th July.
Editor: KJ | Content: KJ | Photo: Naj | Video: Edward