Caring for the environment is everyone's responsibility, and we happen to be in one of the most polluting industries - Fashion.
Recognizing this, we at HYPE are adamant about improving the situation. Together with Coffeeboy, we are launching the "Dance with Earth'' campaign to drive initiative in conjunction with World Environment Day 2022. The idea behind this is more than just releasing a collection, but through this platform, we are encouraging our audience to recycle clothes and donate used apparels to the needy and less fortunate. We are also setting up donation bins for everyone to contribute to the earth.
Under the campaign, HYPE is also launching an organic cotton collection. Focusing on the undyed and unbleached finish of the cotton, the collection highlights the authentic white cotton color, which is richer in tone compared to the regular bleached fabric. This fabric treatment proves to have reduced each garment’s environmental impact without sacrificing the renowned durable qualities of HYPE Signature heavy fabric jersey.
HYPE x COFFEEBOY CLUB - Dance With Earth will be available now at Coffeeboy Club, all HYPE retail stores across Malaysia and hypeclothingstore.com.
Editor: KJ | Content: KJ | Photo: Bryzoid