HYPE celebrates its 10th Anniversary with Fritilldea to release a capsule collection.
HYPE X FRITILLDEA - STILL HAPPY
To celebrate HYPE’s 10th Anniversary, HYPE worked with FRITILLDEA to create a capsule collection. Fritilldea is a Kuala Lumpur based artist who colourful and dreamy figures of buildings and nature co-exist together in a world filled with strange, chaotic creatures and ornaments.
HYPE reprises its partnership with Fritilldea to celebrate the brand’s 10-year anniversary on a staple of apparels and accessories of choice, featuring both parties’ iconic styles and silhouettes.
“Despite the hardship faced by everyone in the past 2 years, we are still here, staying positive and doing what we do. No excuses. No complaints. Respect to those who persevered, and tribute to those who had fallen.” - Fritilldea
Taking pride in its range of prints and graphics, the whole collection is offered in signature fabric executed with mix of embroidery, special foam prints and all-over prints. All apparels feature Fritilldea’s tagging on the bottom of the flag labels.
A special offering of accessories Tray created for Gift with purchase is also included in this release, marking this the first time HYPE has introduced collaborative NOT FOR SALE item for 10th Anniversary but complimentary on all purchases over RM350 of normal price items in single transaction until while stocks last.
HYPE x FRITILLDEA - Still Happy will be available now at all HYPE retail stores across Malaysia and hypeclothingstore.com.
Editor: KJ | Content: Eillen | Editorial: Ethan