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HYPE Celebrates Lunar New Year with apparel capsule - "Enter the Dragon" by Bowie Heng. Tigers and dragons are her favorite characters, mainly used for her designs in tattoo as they symbolize the Yin and Yang during the ancient times; together they formed the universe. As symbolic and classic characters in Japanese tattoo, it resonates with the philosophy of HYPE- to stay as timeless as the culture. HYPE collaborates with Bowie to launch a capsule collection – “ Enter the Dragon (Chinese: 龍爭虎鬥) lóng zhēng hǔ dòu as the main concept of the collection to present the message of staying on the fighting spirit and keep moving forward for the new year.


Bowie Heng is a Johorean fashion graduated from Esmod Fashion Design Kuala Lumpur who decided to pursue her career as a tattoo artist after discovering her passion for the industry. Her known style is tradition Japanese, with a twist of cheekiness and almost childlike spirit. Apart from that, she is also a Rug Artist with her own label, Beanheist, which caters to customize design of hand tufted rug that allows her to explore and express her creativity without limitations.


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