HYPE Clothing Co represent SS18 Capsule Collection – Awakening Sport. This Collection is inspired by  - “Any Given Sunday” – 90s American sport drama film directed by Oliver Stone depicting a fictional professional American football team.  

Life is just a game of inches. Inch by inch, play by play. The inches we need are everywhere around us. When we add up all those inches, that's gonna make the difference between winning and losing, between living and dying. That's what living is, the six inches in front of your face. - speech as football coach Tony D'Amato in Any Given Sunday.

Embracing the spirit of “ No Intensity No Victory”, flock printing technology are exclusive used on this collection. The vital items of “Awakening Sport” are Raglan Tee, Varsity Jacket, Oversized Crop Sweatshirt, Varsity Pullover and Varsity Dress to rise up the challenge with HYPE !

“Awakening Sport” are now available in all HYPE retail stores and Online.