HYPE is collaborating with ZUS Coffee to create the special project that combines both lifestyle coffee and fashion with capsule collection TWELVE, and the ZUS x HYPE Oat’Clock new drink series. As life regains momentum and gets increasingly hectic, people are seeking the feel-good factor and reassurance to salve the angst.
This limited-edition release encapsulates the essence of both brands through an energetic and electrifying collection of clothes and drinks, the TWELVE and ZUS x HYPE Oat’Clock. Etching the iconic elements of the lightning (ZUS) and Sierra logo (HYPE) into every strand, fibre and sip, ZUS x HYPE presents the whole collection in an all-encompassing way that is both versatile and innovative.
Why TWELVE? More than just the founding year of HYPE, it’s a collection that fits into all 12 months of the year. This exciting capsule centres on being trendy and vibrant for that feel-good factor - a necessity in today’s busy world. And just like the all-season collection, coffee is also a necessity, whether it is hot or cold, come rain or shine.
HYPE X ZUS’s collaboration is a dream partnership that looks to evoke a greater sense of appreciation for life and to encourage their collective customers to express themselves anytime, anywhere, throughout all 12 months of the year. It is a reminder to Get ZUSsed, Feel HYPE and embody the concept of ZUS x HYPE Oat’Clock.
HYPE x ZUS Coffee – the “TWELVE” collection will be pre-launched on 6th July at HYPE x ZUS Pop Up Store at East Entrance Lobby, Mid Valley Megamall & www.hypeclothingstore.com. Available at all HYPE retail stores across Malaysia from 11th July.
Editor: KJ | Content: KJ | Photo: Naj | Video: Edward