THE “TWELVE” PRESENTED BY HYPE X ZUS COFFEE
When two different worlds collide. For this season, HYPE is collaborating with ZUS Coffee to create the “TWELVE”, a special project that combines both lifestyle coffee and fashion. Our lives are very fast-paced, and often, we would grab a cup of coffee or get dressed in haste without much thought. The TWELVE project is a call for us; rather than being stuck in a mundane routine, we are to enjoy each of our days and live for each moment.
“In this fast-paced world, everyone often grabs a cup of coffee or gets dressed in haste.”
“Get ZUSsed, Feel HYPE and embody the concept of HYPE x ZUS Coffee “TWELVE”
A unison of both brands’ thoughts and ideas; the TWELVE collection is designed as a yearlong collection. The overall design focuses on simplicity, versatility and comfort for our daily lives. Highlighting on the fundamentals of clothing, we used iconic elements that represent the brands – the lightning and Sierra Logo to present the whole capsule and in a minimalist way.
HYPE x ZUS Coffee – the “TWELVE” collection will be pre-launched on 6th July at HYPE x ZUS Pop Up Store at East Entrance Lobby, Mid Valley Megamall & www.hypeclothingstore.com. Coming soon to all HYPE retail stores across Malaysia.