The collection draws inspiration from Coca-Cola's graphic redesign logo, which introduced the white swirl or wave known as the Dynamic Ribbon Device. In the 1970s, Coca-Cola's logo design featured a bold, dramatic curve that mirrored the unique shape of the Contour Bottle.

The fashion collection combines elements from the white swirl or DRD and Coca-Cola's classic branding with skate ready attire popular in the 1990s. By doing so, the collection aims to explore the vibrant street life of the city while embodying the youthful spirit of the era. The fusion of Coca-Cola's nostalgic branding and classic silhouettes represents the essence of both Coca-Cola's iconic heritage and the urban street culture.

In summary, the collection seeks to capture the essence of Coca-Cola's timeless brand and its association with the dynamic energy and lifestyle of the urban street scene.